

Instagram users engage more on weekdays with Wednesday and Thursday showing most engagement.Women use Instagram 56.5% more than men in the U.S.Most-used Giphy sticker in Stories is by Red and Howling.Posts with at least one hashtag average 12.6% more engagement.60% of people say they discover new products on Instagram.Posts With a Location Get 79% more engagement.50% of Instagram users use explore page every month.More than 50 billion photos have been uploaded to Instagram so far.The most liked photo on Instagram is a photo of an egg with 55+ million likes.The Instagram explore page is viewed by 200 million accounts daily.There are half a million influencers whose preferred and only channel of influence is Instagram.Marketers can make $5.20 for every $1 invested in influencer marketing.Zara was the most mentioned brand on Instagram in 2021.The most expensive Instagram influencer by average post cost is Dwayne Johnson who charges $1.015 million per post.37% of Instagram users interact with influencers.18% of marketers believe Instagram offers the best influencer marketing ROI.Instagram is the preferred social media channel for brands who engage in Influencer Marketing, with 79% of them doing so.Christiano Ronaldo is the most followed individual on Instagram with 290 million followers.Business accounts with fewer than 10,000 followers have an average engagement rate of 1.11%.25% of sponsored posts on Instagram are fashion-related.55.4% of Influencers use Instagram Stories for sponsored campaigns.Influencer marketing takes up more than half of the marketing budget for 17% of marketers.1/3 of the most viewed stories are from businesses.96% of US marketers surveyed plan to continue using Stories ads in the next 6 months.There are 500,000 active influencers on Instagram.70% of shopping enthusiasts turn to Instagram for product discovery.200 million+ Instagrammers visit at least one business profile daily.Annual Instagram advertising revenue is around $26.46 billion in 2021.An estimated 71% of U.S businesses claim to use Instagram for Business.*No official figures reported Instagram for Business teenagers say Instagram is their preferred social media platform. Instagram users spend an average of 30 minutes per day on the platform in 2021.teens say Instagram is the best way for brands to reach them about new products or promotions. 17.6% of the world population uses Instagram.There are 123 million Instagram users from the U.S.Out of them, 17.9% are male, while 13.1% are female users.31% of Instagram users are 18-24 years old.Out of the 25-34 age group, 16.4% are male and 14.8% are female users.31.2% of Instagram users are 25-34-year-olds.48.4% of all Instagram users are female while 51.6% are male.Total Number of Daily Active Instagram Users: Total Number of Monthly Active Instagram Users:
